samsung
The next big thing it truly was .
As SVP, Global Creative Director of one of the world’s largest technology brands, I had the amazing opportunity to win the Samsung mobile business for Leo Burnett globally and lead it creatively. Helping both cultures decode one another and understand the power that Samsung had coming from the far east, making Samsung one of the most culturally relevant brands in pop culture at the time.
Galaxy note 4 + Gear : This is not ordinary
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Samsung Partners with Swarovski
Swarovski Galaxy Note 4
note pro
samsung galaxy 4: hi hey hello
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Galaxy note 3 + Gear: Design Your Life
Lionel Messi and Lord made for a great pairing in this spot.
samsung: we all share
We created an experiential live moment for Samsung which unveiled their new “AllShare” platform at the Consumer Electronics Show (CES) in Las Vegas 2013. The technology enabled users to wirelessly and seamlessly stream video, photos and music across all Samsung smart devices, no matter where it was in the world. For the live event, we built a one-of-a-kind stage to demonstrate the power of this technology. A multidimensional wall of 26 Samsung screens controlled by an audio-video instrument made of 24 Samsung mobile devices illustrated the interconnectedness of the devices and easy-to-use technology in a visual way. The idea behind the experience is the more we share, the more connected we become. Keeping this in mind, leading up to the launch, we introduced “We AllShare,” a unique film experience, which turns a technology story into a global human story. The film explores the universal theme of sharing across different cultures from all over the world by capturing real human moments everywhere from the Indigo City in Morocco, to an underground nightclub in Berlin, to hot springs in Iceland to the city streets of Hong Kong.
