red bull
it gives wings to people and ideas.
For over 35 years, Kastner and Red Bull have built one of the most iconic brands. In all 171 markets around the world, Kastner, above-the-line, below-the-line, and through-the-line, is the global agency of record for the brand and has been since the inception of it. It is literally the agency that gave Red Bull its wings.
Before the pandemic, Red Bull would program 360 night of live music event is North America each year.
While running the agency that built Red Bull, I realized it was no longer about making commercials, but building platforms and properties that had their own entertainment value. I can no long just interrupt a person, but had to create content and experiences that became engaged to our fans and consumers, because both are important. So they gave me an agency and I turned it into a cultural media company. Red Bull taught me what it takes to build a true brand that goes far beyond its product offering. All that comes from being able to sit next to and learn from the founder of Red Bull, not just a marketing manager or a random CMO.
Over the years at Kastner LA
With a truly global advertising campaign as unique as the brand itself: Red Bull Gives You Wings, our cheeky, witty cartoon commercials have become cult classics and a distinctive illustration style. Kastner is the only agency that can make any Red Bull cartoon in the world and it is still done in house, the old fashion way, by hand. It is a true art form and is the second longest running animated TV spot in the world, only second to The Simpsons.
Flugtag
Since the first Flugtag in Vienna, back in 1992, Kastner has been responsible for the events marketing and a variety of other communication activities. It takes place in 50 countries, 93 cities and 159 events. And is watched by more than 9.5 million live spectators. It’s the perfect example of how to connect and engage fans in a way no other brand does.
