cheez doodles
Cheez Doodle Case Study
Lindsay Conner was born. A quirky life coach, who uses Cheez Doodles to help her clients tap into their inner-child. The sitcom series consisted of six three-minute episodes and to further bring Lindsay’s character to the real world, we created fictional Facebook & Instagram accounts, featuring months of posts from Lindsay and seven full-length vlogs. We totally committed to it and so did the fans.
The Doodle Method - Vlog 1 - Welcome to The Doodle Method
Episode two Follow The Doodle
Beth’s life is over, and Lindsay brings Cheez Doodles to the rescue!
With an up-and-coming cast of comedic talent, the content took on a life of its own. Tens of thousands of organic views on her Facebook page alone helped make Lindsay a cheesy cult chica and led to genuine debates as to whether or not she was real.
The campaign was a success with 1.3 million impressions in the first week and an increase in Cheez Doodles’ perception as a modern brand by 10% in just two months.
Episode six Ten Blagillion
Bless your nimble little millennial fingers!
The Doodle Method
A bite-size comedic content series ruled social media. It was developed to capture a younger audience that been waning in recent years. So Cheez Doodle introduced a new brand positioning ‘Live Young’ and a hilarious snackable and stackable sitcom was born.
Episode one Date Night
Who suggests cooking for someone on a first date?
Episode three First Draft
Never challenge an Oscar Wilde descendent to a fist fight!
Episode four Interbruncheon
Things get sticky as Beth tries to reason with Lindsay over brunch
Episode five America's Sweetheart
Can Hoskins’ new drink ease the delivery of some bad news?
The Doodle Method - Vlog 6 - Calling All Publishers
