JOCKEY
Jockey + ComplexCon
Jockey had been lost over the past 25 years, focusing on discounting their products, rather than building value in the eyes of the consumer. So, how does one reinvigorate a 100-year old brand, that has simply loss their way over the past 30 years?
We came with a bang, by reintroducing the Jockey brand as a key part of culture, and taking part in the most culturally relevant event, ComplexCon.
Jockey has always had innovative products, but it was really the 70’s and 80’s that Jockey saw their heyday. So, we brought consumers back to that time, with an interactive art exhibit featuring the renowned floral artist, Mr. Flower Fantastic.
“This is how it should be done. Our style was identical to none.”
Jockey Station. Was one of the Dopest activations at ComplexCon that year. And helped Jockey decode street culture .
