Coke Zero
The make it possible project
We built Coca-Cola’s first ever, completely social based campaign that grew from a real, grassroots story into an international dance movement, all driven by Zero’s new line encouraging people to push their dreams into reality. The client was so inspired by the campaign that it expanded to include a global TV commercial, documentary, music video partnership and digital experience to help make other kids dreams possible. It also won 2 of the first Branded Entertainment Lions ever to be given at Cannes.
the social movement
We advised founders and their teams holistically. We worked with them across their entire business to help them navigate and win.
The Commercial
tapp’in my toes so much that now my pinky toe tripp’in
Case Study
The Mini Doc
The Music Video: Teach me How to Tappy
Brandon Rochon
